Hyundai is charting an ambitious course for the next several years, aiming for global sales exceeding 5.5 million units by 2030, with a significant 60% of those vehicles being electrified. This aggressive strategy involves the introduction and refresh of over 100 new models by the end of the decade. The company, alongside its sibling brands Kia and Genesis, is clearly setting its sights on challenging established automotive giants like Volkswagen and Toyota for global sales supremacy.

A key element of Hyundai’s expansion plan includes bolstering its performance division, Hyundai N, with the goal of selling over 100,000 units annually. This growth is expected to be fueled, in part, by a new, more accessible “volume high-performance tier” of vehicles. Meanwhile, the Genesis luxury marque is preparing to debut its first-ever GV80 Hybrid and will also launch an Extended Range EV model, complemented by the all-electric GV90. For the Hyundai brand itself, a rapid cadence of new product introductions is anticipated.

In North America, production of the first-ever Hyundai Santa Fe EREV (extended range EV) will commence at Hyundai Motor Manufacturing Alabama. This is just a preview of the significant product offensive planned for the region, with 58 launches earmarked for North America in the coming years. Other key markets also see substantial product pipelines: 49 launches are planned for Korea, 41 for Europe, 26 for India, and 22 for China.

Among the wave of upcoming vehicles are the all-new Elantra sedan, which will follow the recently released Hyundai Avante, and the all-electric Hyundai Ioniq 3. A new A-segment CUV tailored for the Indian market and a new global B-segment SUV, with a separate variant specifically for Europe, are also in the works. However, a significant focus is being placed on the upcoming generation of the Hyundai Tucson, expected to arrive as a 2027 or 2028 model year.

The redesigned Tucson and its hybrid variant are slated to launch in initial markets during the fourth quarter of 2026, with Korea likely being the first to receive them. Following this initial rollout, a broader global launch is anticipated in 2027, suggesting that North American consumers may see the new iteration as a 2028 model. More detailed technical specifications for the hybrid version have surfaced, indicating that while the exterior design will be completely revamped, the powertrain will receive a focused upgrade rather than a radical overhaul.

The hybrid powertrain will feature an enhanced turbocharged 1.6-liter gasoline engine. This updated system is projected to deliver a combined output of 242 horsepower and 280 lb-ft of torque. This represents an increase of 11 horsepower and 9 lb-ft of torque over the current model. With these enhancements, the new Hyundai Tucson Hybrid is expected to accelerate from 0 to 62 mph (100 kph) in 8.5 seconds, a 0.3-second improvement. Hyundai also forecasts an impressive fuel economy rating of around 41 miles per gallon for the new hybrid model.